Rose - Wesur
CLIENT
Wesur
YEAR
2026
INDUSTRY
Insurtech
SERVICES
Product Building
Key Highlights
Designed for a hard conversation
Rose guides users through insurance decisions that are usually confusing, built to reduce drop-off at the exact moment people give up.
Built to ship, not just present
Designed from research to production React components, on top of a design system built from scratch.
A measurable lift, not a guess
<p dir="auto">Rose's conversion impact was validated through live A/B testing on Wesur's product.</p>
Designed for measurable product growth
Every design decision focused on improving usability, increasing engagement.
+15%
Conversion Rate
Measured through live A/B testing.
Solo
UX Ownership
Sole designer on Wesur's flagship AI product, from research to production.
3M€
Pitch deck
Showcased as proof of innovation and agility, a key argument in the €3M round.
